Unlocking Growth in a New Market for a Global SaaS Company

Written By Isabelle Chiang

Situation: A Europe-based global SaaS company was looking to break into APAC markets. They had no local presence, faced strong competition and unclear demand signals.

Approach:

  • Designed a localized GTM strategy with tailored customer segments, marketing channels, and onboarding process.

  • Established key partnerships and localized enterprise outreach process.

  • Set up a cross-functional org across sales, partnerships, and customer success for APAC markets

Outcome: 4x increase in revenue and grew enterprise customers in APAC from zero to one-third of global clientele.

Isabelle Chiang
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