Scaling Market Launch Operations

Problem: A fast-growing fintech company struggled to manage inconsistent market launches across markets. Expansion speed and customer experience were compromised by siloed operations, duplicated effort, and the lack of process documentation.

Approach:

• Developed standardized playbooks for launching new markets.

• Created virtual teams across support, product, and GTM with clear ownership to ensure end-to-end readiness.

• Introduced checkpoints to ensure launch criteria were met before moving to the next stage.

Outcome:

• Enabled consistent and scalable market expansion across 10+ markets.

• Improved early-stage customer experience through better launch readiness.

• Reduced time-to-market and avoided duplicated efforts across functions.